Revenue Increases Across the Southeast

SOUTHEASTERN REGION

A healthy 6+% increase in gaming revenues for both periods.

Total SE States Q3

	2014	2015	YoY Change	YoY %Change
Arkansas	$57,436,325	$74,144,124	$16,707,799	29.1%
Florida	$117,410,536	$123,249,113	$5,838,577	4.9%
Louisiana	$613,539,203	$668,485,712	$54,946,509	8.9%
Mississippi	$515,454,977	$527,344,744	$11,889,767	2.3%
Total	$1,303,841,041	$1,393,223,693	$89,382,652	6.9%

Total SE States YTD

	2014	2015	YoY Change	YoY %Change
Arkansas	$153,143,317	$196,599,885	$43,456,568	28.3%
Florida	$381,744,767	$403,713,222	$21,968,455	5.7%
Louisiana	$1,846,966,230	$2,016,013,943	$169,047,713	9.1%
Mississippi	$1,597,021,786	$1,606,408,402	$9,386,915	0.6%
YTD SE States Total	$3,978,876,100	$4,222,735,452	$243,859,352	6.1%

ARKANSAS

Continued significant year-over-year increase in both 3-month and three quarter gaming revenues resulting from increase in the gaming devices.

Arkansas	2014	2015	YoY Change	YoY %Change
Oaklawn Q3	$20,996,222	$29,269,531	$8,273,309	39.4%
Oaklawn YTD	$54,789,119	$76,363,854	$21,574,735	39.3%
Southland Park Q3	$36,440,103	$44,874,593	$8,434,490	23.1%
Southland Park YTD	$98,354,198	$120,236,031	$21,881,833	22.2%
Arkansas Q3 Total	$57,436,325	$74,144,124	$16,707,799	29.1%
Arkansas YTD Total	$153,143,317	$196,599,885	$43,456,568	28.3%

    Source: Electronic Games of Skill Revenues, Arkansas Racing Commission    

FLORIDA

Florida Racinos showed healthy increases in gaming revenues for both 3-month and three quarter periods. 

Florida	2014	2015	YoY Change	YoY %Change
7 Racinos Q3	$117,410,536	$123,249,113	$5,838,577	4.9%
7 Racinos YTD	$381,744,767	$403,713,222	$21,968,455	5.7%

     Source:  Florida Racino Monthly Slot Revenues, UNLV Center for Gaming Research

LOUISIANA

The Lake Charles Region carried all of the increases in gaming revenues for year-over year and most of the three-month totals.  The Baton Rouge Region was steady, Bossier City/Shreveport down for both periods and New Orleans mixed with positive numbers for the 3-month period and negative for the three quarters.

Louisiana	2014	2015	YoY Change	YoY % Change
Baton Rouge Region Q3	$91,135,042	$91,750,847	$615,799	0.7%
Baton Rouge Region YTD	$280,335,623	$289,130,912	$8,795,289	3.1%
Bossier/Shreveport Q3	$189,677,613	$183,841,304	-$5,835,309	-3.1%
Bossier/Shreveport YTD	$560,431,636	$557,342,167	-$3,089,469	-0.6%
Lake Charles Region Q3	$178,661,149	$231,425,648	$52,764,499	29.5%
Lake Charles Region YTD	$518,709,856	$691,166,665	$172,456,809	33.2%
Louisiana Q3 Total	$613,539,203	$668,485,712	$54,946,509	8.9%
Louisiana YTD Total	$1,846,966,230	$2,016,013,943	$169,047,713	9.1%

     Source:  Louisiana Gaming Control Board, Monthly Revenue Reports

MISSISSIPPI

Continued healthy growth in gaming revenues for the 3-month period and the first three quarters, continued negative numbers for the Mississippi River Region for both periods. Losses were modest for the 3-months. Overall Mississippi up slightly for the 3-month and three quarter periods.

Mississippi	2014	2015	YoY Change	YoY % Change
Gulf Coast Region Q3	$278,082,526	$293,408,522	$15,325,997	5.5%
Gulf Coast Region YTD	$821,081,635	$873,050,102	$51,968,467	6.3%
Mississippi River Region Q3	$237,372,445	$233,936,222	-$3,436,223	-1.4%
Mississippi River Region YTD	$775,940,151	$733,358,299	-$42,581,852	-5.5%
Mississippi Q3 Total	$515,454,977	$527,344,744	$11,889,767	2.3%
Mississippi YTD Total	$1,597,021,786	$1,606,408,402	$9,386,615	0.6%

     Source:  Mississippi Gaming Commission Monthly Revenue Reports

The Miccosukee Indian Tribe of Florida: Cuban Recognition Pressured the BIA

Read Part 1 of the Miccosukee history.

In August 1957 the Seminole Tribe of Florida received its federal recognition without the Miccosukee people. A strong dissident faction had been developing throughout the 1950s among the Mikisuki-speaking Seminoles living along the Tamiami Trail. To demonstrate to the US government and force the government to recognize the Miccosukee Tribe, their leader, Buffalo Tiger led a group to Cuba in 1959 where they asked Fidel Castro for, and were granted, international recognition as a sovereign country within the United States. The following year the State of Florida gave the Seminoles hunting, fishing and frogging rights to 14,620 acres of the Everglades. In 1961 the Indians living along the Tamiami Trail organized themselves as the Miccosukee Tribe of Indians of Florida. On January 11, 1962, the Secretary of the Interior approved the Miccosukee Constitution and the Tribe was officially recognized by the US government as the Miccosukee Tribe of Indians of Florida, legally establishing their existence and their sovereignty within the US. Later they acquired several pieces of land in parts of the Everglades and Miami areas to serve as their own reservation including much of the 14,620 acres of land previously given to the Seminole. In 1967 there were 150 members of the Miccosukee Tribe of Indians of Florida and 200 unorganized Mikasukis living in the area.

According to the Miccosukee Constitution, the governing body of the Tribe is the Miccosukee General Council which is comprised of adult members 18 years or older. The officers of the General Council are: the Chairman, Assistant Chairman, Treasurer, Secretary and Lawmaker. Each officer holds office for a four year term. This group also has the position and responsibilities as the Miccosukee Business Council.

On May 4, 1971, officers of the Miccosukee Corporation, acting on behalf of the Miccosukee Tribe, signed a contract with the Bureau of Indian Affairs authorizing the corporation to operate all programs and services provided for the Miccosukee Community formerly administered by the BIA. The Tribal intent in negotiating this matter was clear; the people wished to decide their own fate and gradually develop total independence.

Membership in the Tribe is open to individuals who have Miccosukee mothers and are not enrolled in any other Tribe. They are direct descendants of those who eluded capture. The Miccosukee service area is comprised of Tribal members residing along the Tamiami Trail from Miami to Naples. The total population of the Miccosukee service area is about 640.

Today the Tribe operates a health clinic, police department, judicial system, day care center, community action agency and an educational system ranging from a Head Start pre-school program through senior high school, adult vocation and higher education programs. Their programs incorporate traditional Indian and non-Indian ways. All programs are located in the Tamiami Trail Reservation where the Miccosukee Community resides.

The Miccosukee enterprises include a Tribal restaurant and general store, service station and Indian Village on the Tamiami Trail Reservation; an Indian gaming casino, bingo and hotel complex and tobacco shop on the Krome Avenue Reservation; and an outstanding golf and country club facility, full service gas station and service plaza on the Alligator Alley Reservation.

The Miccosukee Indian Tribe of Florida: Survival in a Harsh Environment

The Miccosukee Indian Tribe of Florida was federally recognized in 1962 by the Bureau of Indian Affairs and Secretary of the Interior. According to well-known Tribal Historian and author, Jerald T. Milanich, “Floridians were amazed in 1962 when the Miccosukee Tribe was federally recognized by the federal government. Few people realized that the Miccosukee had long been in Florida; most people simply thought they were Seminoles.”

Miccosukee Indians were a part of the Creek nation living in north Florida north of the current city of Tallahassee. The village or town of Miccosukee or Mikasuki was settled by members of the Miccosukee Tribe and its believed had become part of the developing Seminole Nation, north Florida neighbors immediately west of Miccosukee. It was mapped by the British in 1778 and originally called Mikasuki. The British records note there were 60 homes, 28 families and designed with a typical Creek town square. Andrew Jackson invaded the village in 1818 and defeated their Chief Kinhagee and destroyed the homes and farms. Like many Georgia and north Florida Creeks they left following the raids by the U.S. government forces and joined the Seminoles in Florida. Nearly all of written history declares the Miccosukee people as being part of the Seminole, perhaps being distinguished by being Mikasuki-speaking versus the Hitachi-speaking Seminole.

During the Indian Wars of the 1800s, most of the Miccosukee were removed to the west, but about 100, mostly Mikasuki-speaking Creeks, never surrendered and eventually hid out in the Florida Everglades. To survive in this new environment they had to adapt to living in small groups in temporary “hammock style” camps spread through the Everglades’ vast river of grass. The Miccosukee stayed isolated in this environment for about 100 years, resisting efforts to become assimilated into the growing Florida population. Then the Tamiami Trail was built across the Everglades from Miami to Naples in 1928. The Tribe was now exposed and eventually accepted the New World’s concepts while retaining their traditional ways.

As we previously discussed, the Seminole Tribe was proposed for termination of Indian rights and privileges in 1952. “Being proposed for termination galvanized the Seminoles.  On October 9, 1953 an emergency meeting was called at the Indian agency headquarters in the Dania, Florida Reservation. There were two issues to be considered:  First, convincing the U.S. government that the Seminole Tribe was not ready to take over management of its own affairs, and second, convincing the government that all native people living in Florida were not Seminole.” In August 1957 the Seminole Tribe of Florida received its federal recognition without the Miccosukee people.     

Millennials Part 2: Meeting Their Expectations on the Casino Floor

In our last blog of this series, we discussed Millennial traits and characteristics. A key characteristic we see affecting casinos is in the swift adaptation to new technologies and the accompanying expectations.

High Expectations 

An article in the Las Vegas Review Journal by millennial Richard N. Vilotta summarized it well: “When I come to the casino, I’ll have six of my buddies with me and we want a blackjack table so that all of us can play and interact at the same time. I have a list of our favorite drinks and microbrews that we’d like to have while we’re playing. Oh, and since we’re all Michigan State grads, we’d like to be sure that the Nebraska game is on a television we can all see because we’d like to catch the game as we play. And because we’ll be watching the game, the pace of our play may be a little slower — hope that’s OK. We also want to make sure it’s all right for us to take pictures at the table so that we can show some of our other friends what a good time we’re having.” So Millennials have adapted to, and expect, multiple simultaneous entertainment outlets.

Another adaptation is that Millennials often prefer to spend money on experiences, rather than things. Casino operators have seen the shift from the traditional slots and big buffet model to spending on things like high-end night clubs, pool cabanas and table service. How can gaming operators integrate these preferences?

Skills-based games

We’ve written previously on the potential to integrate skills-based games to the casino floor. Nevada and New Jersey have approved regulation that opens the door for some unique skills-based games. Nevada’s bill is specific to skills-based slot machines, which could integrate a video game-style bonus round that would increase a player’s chances based on their video gaming skills. These types of games are seen as integral to attracting the younger patrons.

New Jersey’s law is much broader – accepting proposals for a broader definition of skills-based games. A free throw shooting contest at the Borgata was approved in February, bringing unique visitors to the casino from across the US. Clever ideas like this will not only expand the casino’s clientele, but also appeal to those younger patrons who are looking for an experience rather than a bank of slots.

Social gaming

Millennials spend an average of 12 hours a week on social gaming and casino operators are looking for ways to translate that to the gaming floor. Eric Meyerhofer, CEO of Gamblit Gaming, estimates the potential market in the United States to be $8 billion to $10 billion.

The idea is to integrate games like Candy Crush, Halo and Call of Duty into the gaming floor. But some say that just adding a new name to the same old slot machines won’t cut it. So slot machine designers are looking at ways to integrate a real-time social element to a bank of slots, enabling players to play against their friends.

In fact, one study showed that Millennials actually prefer simple slot machines - slots with 3 coins, one line. Millennials don’t want to play the penny slot with 50 lines, and they lose interest quickly. So casinos actually risk losing interest by introducing the same old slot machine that has just been rebranded as Candy Crush. Perhaps a more appealing game would be a slot machine that has fewer lines and combines a bonus skills-based round, and/or that social element of playing against other players.

In the meantime, casinos have seen traffic move away from slots and toward table games, and casino operators are increasing table games to accommodate this shift.

From an entirely different perspective, the MGM group has created a successful social gaming platform called MyVegas that allows users to win points which can be exchanged for hotel nights or experiences like dinners, club entry or drinks.  This successfully combines the social gaming platform with the experience factor that Millennials crave while building brand loyalty.

Wrapping it up

So, we know that Millennials are multi-taskers (or have short attention spans, for the nay-sayers) who tend to play games while watching TV. So while the traditional thinking was to keep players on the gaming floor, offering few distractions, we now see that those “distractions” are exactly what Millennials want. Casinos could look to implement multiple focal points in gaming areas. A bank of socially connected slots could also feature a wall of TVs showing sports or perhaps center around an entertainment feature such as a rotating competitive rock climbing wall or even an indoor skydiving tunnel.

And gambling is no longer the focal point of the vacation; rather, it’s just a part of a vacation experience that is expected to include high-end clubs, excellent food and other resort amenities. While some of these preferences are specific to the Millennial group, we do see a shifting in expectations throughout the generational spectrum - a casino vacation is no longer about sitting at a bank of slots before heading to the buffet. It's become much more. 

The Seminoles, Part 2: Assimilation, Termination and Finally Recognition

See Part 1 of our Seminoles history, and our 3-part series on the Historical Overview of the Southeastern Creek Tribes and Creek Nation for a greater understanding of the Seminoles.

Florida became the 30th state in 1845. In 1855 the relentless push of the Florida frontier caught up with the Seminole when military surveyors and a group of Seminoles exchanged gunfire. The Third Seminole War had begun and new demands to remove the remaining Seminole to Indian Territory were strong. This war was a series of limited engagements and in 1858 the war drew to a close after U.S. troops were able to penetrate the Big Cypress Swamp and destroy settlements and stored food supplies. About 150 Seminoles were taken to the Indian Territory leaving a few hundred Seminoles scattered among the Everglades. It is the descendants of those few unconquered who live in Florida today.

Following the Third Seminole War the Seminoles lived in relative isolation for several decades. Small settlements, each with several chickees, dotted the hammocks around Lake Okeechobee, the Everglades and the Big Cypress Swamp to the south. Toward the end of the century trading posts were established in Fort Lauderdale and other areas. Seminoles traded items such as alligator hides and egret feathers, valued items in the fashion world. The massive drainage projects began in southern Florida in the 1890s hindered the Seminoles’ trading and economic pursuits. But then came the 20th century boom that brought new residents and tourists to Miami and Fort Lauderdale on the Atlantic Coast and Fort Meyers on the Gulf Coast. Instinctively the Seminoles began to stress tourism as a new economic opportunity. In the 1930s and 1940s some of the Seminole began to raise cattle returning to a resource their ancestors had turned to a century before.

During the 1930s and 1940s federal agencies provided some services to the Seminole but these were threatened in the 1950s by federal legislation that sought to remove the special status of the American Indian Tribes. Indian termination remained the policy of the U.S. government from mid-1940s to the mid-1960s. It was shaped by a series of laws and policies with the intent of assimilating Native Americans into the mainstream society. Assimilation was not new; the belief that indigenous people should abandon their traditional lives and become “civilized” had been the basis of policy for centuries. But what was new was the sense of urgency, that with or without consent, tribes must be terminated and begin to live like Americans. To that end, the U.S. Congress set about ending the special relationships between tribes and the federal government. The intent was to grant Native Americans all rights and privileges of citizenship, reduce their dependence on a bureaucracy whose mismanagement had been documented, and eliminate the expense of providing services for native people.

In practical terms the policy ended the U.S. Government’s recognition of sovereignty of tribes, trusteeship over Indian reservations and trust lands, and the exclusion of state law applicability to native persons. From the government’s perspective Native Americans were to become taxpaying citizens subject to state and federal taxes and laws from which they had previously been exempt.

Being proposed for termination galvanized the Seminoles. On October 9, 1953 an emergency meeting was called at the agency headquarters in the Dania, Florida Reservation. There were two issues to be considered: first, convincing the U.S. government that the tribe was not ready to take over management of its own affairs; second, convincing the government that all Indians living in Florida were not Seminole. In March 1954 Seminole Tribal members testified at a Joint Hearing before U.S. congressional committees of Interior and Insular Affairs. Additional hearings were held in April 1955 wherein the Tribe requested continuance of 25 years of government supervision and separation of the Seminoles from the Miccosukee and Traditionals. By March 1957 a tribal committee had been formed to draft a Tribal constitution and corporate charter. The Constitution and Bylaws were accepted by tribal vote on August 21, 1957 and ratified by the U.S. Congress later that year, thereby granting the Seminoles federal recognition as the Seminole Tribe of Florida. The Tribe would be led by an elected tribal council comprised of representatives from each of its six Florida reservations. The Tribal members would elect a Chairman and Vice Chairman.

The Seminoles remarkable entrepreneurial success began in the 1970s when they established a tax-free cigarette shop on the Seminole Hollywood, Florida Reservation. Later they were the first U.S. Indian Tribe to open a major high-stakes bingo operation. In 1988 the Indian Gaming Regulatory Act was enacted by the U.S. Congress to regulate the conduct of gaming on Indian lands. The Seminoles immediately developed plans for casino gaming. Since that time they have developed and own seven gaming facilities on their Florida lands including two Hard Rock Casino and Hotel Complexes, two Seminole Casino and Hotel properties and three other Florida casinos. In 2007 the Florida Seminoles acquired 100 percent of the Hard Rock Company. This entity now owns 192 locations which include hotels, casinos and restaurants in 60 countries. Other significant Seminole enterprises include their citrus groves and cattle ranches. Their cattle enterprise is the 12^th largest cattle operation in the United States. Today the Seminole Tribe of Florida has over 90,000 acres of Trust land and boasts 12,000+ Tribal members. The Seminole Tribe of Florida is without a doubt one of the great American success stories of the 20^th and 21^st Centuries.

Sources, Florida Indians from Ancient Times to Present, 1998, Jerald T. Milanich; Tribes of the Southern Woodlands, Time-Life Books; The Southeastern Indians by Charles Hudson; Creek Country, The Creek Indians and Their World, by Robbie Ethridge; The Seminole Wars 1817 – 1858,Joe Knetsch, 2003; and numerous web sites including the Seminole Tribe of Florida site.  

The Seminole Tribe of Florida: Survival in a New Land

The Seminole Tribe of Florida was granted federal recognition by the United States Congress in 1957 and is fully independent of the Seminole Tribe of Oklahoma.  The Seminole Tribe is one of the four federally recognized tribes in the southeastern states that is of Creek origin. (See our 3-part series on the Historical Overview of the Southeastern Creek Tribes and Creek Nation for a greater understanding of the Seminoles.)

By the mid-eighteenth century the Indian nations of the southeastern United States had been shattered by the federal government. In many cases their ethnic identities were all but gone. In Florida, the great Timucua, Ais and other significant tribes no longer existed, devastated predominantly by diseases introduced by European explorers. For Creek Indians in Georgia and Alabama, north Florida offered a new and different life – land and the desire to live in peace free from the intertribal and international conflicts taking place just to the north of Florida.

Florida offered fertile land for agriculture and livestock. Locales that once sustained Spanish and Indian missions and ranches from the Florida Panhandle area to St. Augustine and Palatka became home to Creek Indians. The Spanish in the St. Augustine area actively encouraged the movement of Creeks into Florida and the Creeks were quick to establish avenues of trade. Artifacts recovered from archeological sites indicate that Florida Creeks initially lived much like their Creek relatives to the north. But gradually they became independent of the northerly Creeks and developed a new way of life suited to their surroundings. By 1760 they had received a new name “Seminole” from the Spanish “cimarrones” meaning wild ones who broke away.

It is believed the name Seminole was first used relative to those former Creeks who settled in the area of Central Florida near the present city of Gainesville, and that the band later led by the famed “Cowkeeper” was the group to whom this first applied. The band had migrated to the area from the Oconee River region of southern Georgia around the mid-1800’s and tended the cattle they found in central Florida at the abandoned Spanish ranch La Chua. They were at one time part of the Lower Creeks who had migrated southward in search of better and more open lands. 

Important aspects of Creek life were retained by the Seminoles. Each Seminole town maintained its own identity and name. Traditional Creek activities such as stickball games, taking of the black drink, the “busk” or green corn celebration and dance, and smoking the peace pipe continued. Seminoles became actively involved in partnering with white traders, exchanging honey, cow and deer hides, garden produce for European ceramics and metal items from buttons to guns. Women were full participants in this trade, exchanging their garden products and handcrafted items. Individuals and their families began to emerge as entrepreneurs and economic decision makers versus the traditional town councils and hereditary leaders. A distinctive Seminole way of life different from that of the Creek Indians was emerging.

In addition to Lower Creeks who had migrated to Florida, other Indians including Yuchi and Yamasee Indians and black slaves who had escaped from plantations in the Carolinas and Georgia also moved to Florida and in some instances had joined the Seminoles. In the early nineteenth Century another large migration of Creeks took place following Andrew Jackson’s defeat of Upper Creek warriors at the Battle of Horseshoe Bend in 1814. For Jackson, interceding in what had essentially been a Creek civil war had been a convenient way to deal a blow to the Indian population and free lands for new white settlers. He sided with one group of Upper Creeks against the Upper Creek faction known as “Red Sticks” named for their red war clubs. It was the Red Sticks who were among those who migrated to Florida.  

In 1817 Jackson invaded Spanish Florida and attacked Spanish towns pushing some bands of Seminoles south. Two years later, Spain ceded Florida to the United States and Florida became a U. S. Territory. That same year the First Seminole War Began. By 1820, after the influx of Creek Indians following the Red Stick War, there were 5,000 Creeks and Seminole Indians living in Florida. In 1823 the United States government signed the Treaty of Moultrie Creek with several Seminole chiefs in an effort to prevent further friction between new white settlers and Seminoles. This forced the Seminoles to agree to move to lands in the central part of the state, from Fort King, near present day Ocala, to Lake Okeechobee in the south.

In 1830 the Indian Removal Act became the law of the land – Southeastern Indians were to be moved west of the Mississippi River to Indian Territory. The Seminoles simply refused to go. Federal militia were sent to deal with the situation; the Second Seminole War was underway. In 1835 Seminole warriors lead by their historically great leader, Osceola, raided an army supply train south of Gainesville. Ten days later in the Dade massacre other Seminoles attacked and decimated a contingent of more than 100 United States soldiers.

Two years later 400 Seminole warriors and 800 federal troops fought a pitched battle immediately north of Lake Okeechobee. From this engagement the Seminoles learned not to face federal troops in an open test of fire power, but to fight a guerilla war with raids and skirmishes. Eventually many Seminoles were captured or surrendered and shipped to Indian Territory. By 1842 the Second Seminole War was over.  Of the 6,000 who had lived in Florida fewer than 500 remained. Small bands of Seminole people sought refuge in the isolated Everglades.

Part 3: The Red Stick Crusade

Read Part 1 and Part 2 of our 3-part Historical Overview of the Southeastern Creek Tribes and Creek Nation.

In the fall of 1811 the Upper Creeks held their annual meeting Tuckabatchee near Montgomery, Alabama area. Anger and resentment against the Americans was at a peak among the 5,000 Creeks present. The Great Shawnee war Chief Tecumseh traveled from his homeland above the Ohio River in the hope of enlisting the southeastern tribes in a great pan-Indian confederacy. The Shawnee gained a following among a group of young Creek medicine men. They claimed to possess a special understanding of the good and evil spirits occupying the traditional Creek three-tiered universe of the earth, sky, and underworld. They were called “prophets” by the whites and were strong advocates for a return to traditional Creek ways. When Tecumseh departed for the North, some of the prophets accompanied him and spent the winter absorbing his doctrine. On their way home in the spring of 1812, they encountered a group of white settlers in western Tennessee and murdered them. These killings and others in the Ohio country and within Creek lands to the south triggered a chain of events that led to war, and, ultimately devastation for the Creek.

First, under orders from the U.S. government, Hawkins demanded the arrest of the warriors responsible for the settlers’ death. Creek leaders were permitted to send in their own lawmen to bring in the culprits, but, instead of taking the culprits into custody, the Creek officers   executed them. Militant factions within the Tribe swore vengeance and set out to eliminate from the confederacy every last shred of white civilization. By the end of 1813 one observer noted, “The whole of towns has taken up the war club.” Since these war clubs were painted red, those who wielded them became known as the Red Sticks.

The Red Stick crusade spread rapidly. By July the Red Sticks had slain nine Creeks who backed accommodation with white Americans, burned several villages, and destroyed livestock, fences, plows, and most everything non-traditional they came across. Most of the opposition came from the Lower Creek towns, led by William McIntosh of Coweta. 

In the summer of 1813, a band of Red Sticks traveled to Pensacola where they purchased gunpowder from the Spaniards. On their way home, they were attacked by a combined force of whites and Creeks. Some Red Sticks died in the skirmish and they vowed to retaliate in kind. They attacked Fort Mims, a well-protected plantation in southern Alabama where the warriors who had attacked them had taken refuge. About 750 warriors led by Red Eagle, also known as William Weatherford, slaughtered some 250 men, women and children.

The Fort Mims massacre was the incentive the Americans needed to launch an all-out campaign against the Creek Indians. General Andrew Jackson of Tennessee was at the head of the largest force – which included a band of Creeks under McIntosh and Big Warrior as well as 600 Cherokees. Twice Jackson had led his troops into the heart of Creek territory and twice his advance was checked, first by problems with his troops, next by fierce Creek resistance. Then, in March 1814, Jackson encountered the Creeks at a neck of land on the Tallapoosa River known a Horseshoe Bend. Some 1,000 Red Sticks had barricaded themselves there but Jackson’s force was well armed and perhaps two to three times greater in number. While Jackson’s hidden allies swam the river to steal the canoes and block any escape, Jackson launched a frontal assault. The fighting lasted all day. When it ended, approximately 800 Red Sticks lay dead. Many of Jackson’s men stripped the skin from the bodies as gruesome souvenirs of the battle. Most of the 800 Red Stick bodies were thrown or dragged into the river. Weatherford, who had miraculously escaped a few months earlier by jumping his horse off a bluff into a river, was not among the dead. He had purportedly been off inspecting other fortifications on the day of the attack.

The wars shattered the Creek nation claiming over 3,000 lives – nearly 15 percent of the total Creek population. Jackson’s campaign had swept most of Upper Creek country clean and driven as many as 2,500 Creeks into Florida where many had sought refuge among the Seminoles.  Others escaped to establish new homes in the Florida Panhandle area. Jackson continued his advance down the Tallopoosa River and built Fort Jackson on the ruins of the old French redoubt, Fort Toulouse. In April 1814, the Creek leaders assembled there to have a treaty dictated to them. They were shocked by the terms, spelled out by Jackson himself. The Creek Confederacy would be forced to give to the U.S. government more than 23 million acres, representing half their domain. In an ironic note, it was the pro-government William McIntosh and his lieutenants who had to do the signing. Most of the Red Stick leaders were either dead or in Florida, waiting for the next round of fighting.

Sources:  Tribes of the Southern Woodlands, Time-Life books; Creek Country, The Creek Indians and their World by Robbie Ethridge; Native Americans of the Southeast by Christina M. Girod; The Southeastern Indians by Charles Hudson; and numerous web sites including Wikipedia.