Casino/Racino Gaming Across the Generations

We can see the effects of the generational shift in Vegas. More people visiting, but gambling represents just 37 percent of casino revenues, compared with 58% in the 1990s. Some feel that there’s an obvious reason – the lower average age of visitors, from 50 in 2009 to 45 in 2013 (Millennials and Money: Taking Sin Out Of Sin City). So how do casinos tailor to each generations’ wants and needs, and at the same time avoid alienating the older generations? We’ll take a look at players' habits and changes in each generation, with some additional focus on everyone’s favorite topic, the Millennials.

• Millennials/Generation Y (1981-2000, ages 15-34) – They’re game changers! Disruptors! We’ll give some extra space to everyone’s favorite topic, the Millennials – What do they want? How do casinos bring them to the gaming floor?
• Generation X (1965-1980, ages 35-50) - This year, the first of the Generation X cohort will celebrate their 50^th birthday, and the 50+ group has long been the most profitable for casinos. Gen X has been busy raising families, paying mortgages and suffered during the financial crisis, but this generation is now finding its footing. With older kids and stable careers, Gen X might be ready to party.
• Baby Boomers (1946-1964, ages 51-69) – This generation has been the cherished and targeted group for casinos. How do casinos maintain this generation’s loyalty at the same time they’re trying to woo new generations?
• The Silent Generation, ages 70-88 – Don’t write this generation off too quickly; age 70+ is not what it used to be. Seniors are healthier than ever and living their lives to the fullest, ready to enjoy life and even try new experiences. 

We'll also look at some regional differences we see in the southeast. Have you noticed differences in players' habits at casinos? In the games they play or activities they pursue? We'd love to hear from you!